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20 April, 2019

Slight Increase on Pay TV Market

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According to the statistical data on the evolution of the pay TV market (cable and IPTV networks), aggregated by the National Regulatory Agency for Electronic Communications and Information Technology (ANRCETI) in 2017, the main indicators of this market slightly increased compared to 2016. Thus, the number of pay TV subscribers grew by about 53.7 thousand (+19.9%) and reached 323.7 thousand, while the total volume of revenues from these services reached 159.5 million lei, an increase by 7.7 million lei (+5.1%).

The increase in the total number of pay TV subscribers was caused by the increase in IPTV subscribers' base, their number increasing by 61.4 thousand (+78.5%) compared to 2016, reaching 139.5 thousand. At the same time, the number of cable TV subscribers dropped by 7.6 thousand (-4%) and totaled 184.2 thousand. As a result of this development, the pay TV penetration rate, per 100 inhabitants increased by 1.5 p.p. and amounted to 9.1%.

According to the data presented to ANRCETI by 119 active providers on the pay TV market, in 2017 56.9% of the total number of subscribers to these services used cable TV networks and 43.1% - IP TV networks. The same data show that 56.5% of subscribers received the digital TV signal and 43.5% - in analog format.

The increase of revenues from pay TV services was driven by the increase of IPTV providers’ revenues. The turnover of these providers increased by 10 million 178,9 thousand lei (+16%) compared to 2016 and amounted to 73,9 million lei. At the same time, the income of cable TV providers dropped by 2.4 million lei (-2.8%) and equaled 85.6 million lei. The average monthly revenue per pay TV subscriber (ARPU) dropped by 3.5%, to 44.8 lei.

In the reporting period, the largest pay TV providers held the following market shares, by turnover: JSC "Moldtelecom" - 32.9%, LLC "Sun Communications" - 23.5% and LLC "TV BOX" - 13.1%. The cumulative market share of the other 116 providers was 30.5%.

March 13, 2018

Information was given by: ANRCETI Service for information and communication with mass-media
Changed: 16/03/2018