National Regulatory Agency for Electronic Communications and Information Technology of the Republic of Moldova

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In 2009, the total volume of sales on the market of broadcasting and retransmission of audiovisual programs equaled 225,85 mil. lei, which is a decrease by 4,2%, or by 10 million lei. These are the conclusions reflected in a report of the National Regulatory Agency for Electronic Communications and Information Technology (ANRCETI – www.anrceti.md), developed on basis of statistical data made available by audiovisual providers.

The report specifies that this tendency was caused by the decrease of sales on the market of TV programs broadcasting and transmission (sales decreased by 3,6%, constituted 103,99 mil. lei) and air radio programs broadcasting and retransmission (sales decreased by 21,2% and constituted 29,28 million lei). However, the volume of sales on cable TV service market increased by 1,9% and reached 92,45 million lei. The Average monthly Revenue per User for cable TV services was 34,88 lei. The main provider of these services – company Sun Communications – registered 42,16 lei ARPU.

In 2009, providers of audiovisual programs broadcasting and transmission invested 28,45 million lei in the development of the market, which is by 51.16% lower than in 2008. The most significant investments – 14,7 million lei – were directed to the development of cable TV services. 7,57 mil. lei was invested in the development of air TV services and 6,17 mil. lei in radio broadcasting services.

The statistical data presented by the providers of encoded cable and air TV services (MMDS standard) show that the number of subscribers to such services was in decline in 2009 compared to 2008, by 7,7%, the total being 218,4 thousand, of which 18,3 thousand are digital TV service users. As for the number of satellite digital TV services, it exceeded 2,5 thousand. The penetration rate of encoded cable and air TV services per 100 residents was 6,12%.

Data also show that 62,8% of cable TV subscribers live in Chisinau municipality, 10,9% – in Balţi municipality and 26,3% – in other cities, district centers and villages. Over 55% of subscribers use packages comprising over 50 TV channels?

According to the number of subscribers, 45,86% of cable TV market belongs to company Sun Communications. The shares of other two companies – CTC Alfa and AMT – are 8,03 and 2,79%, respectively, and the rest of providers’ shares make less than 1%.

March 16, 2010